Is book marketing worth the expense?
Writing a book is not an easy task. Once you have written and published your book, it is essential to start marketing your book through the right platforms and channels. We understand it is a daunting challenge for every author to figure out a workable strategy within budget to promote their book.
Books get published; they just don’t always get read. In today’s highly competitive publishing world, authors and publishers cannot afford to not invest in book publicity. Enticing reviewers and journalists to write about a book is only half the battle, though; the same goes for getting store buyers to stock it, or librarians to add it to their collections. People have to know about your book first before they can buy or borrow it. Without media coverage, the chances of success are significantly reduced. Effective publicity is your best chance of penetrating public consciousness and getting readers interested in your book.
Even if you've been published before, or even if you're knowledgeable about some of the tasks involved with marketing a book, it can still be hard to find the time (and energy!) to do it all by yourself. There are just so many things that have to get accomplished, and it can be hard to know where to start.
Does money bring sales?
Writing a book is just like any other kind of business—you need to invest in order to get results. But if you’re not sure what kind of investment is worth your time and money, you’ll be operating at a disadvantage.
Let’s say you’re an author with a book that has great content, but no one is buying it. You may be thinking that paid promotion services are the answer, and that is true to some extent. The main reason why your book isn’t selling is because of its weak presentation, not some lack of marketing magic. If you decide to hire a book marketing company, they would also need to ensure that your book has the right ingredients and an appealing presentation.
There are plenty of free book promotion ideas and ebook marketing services out there—and you can definitely make use of them! But if you want to sell more books, you need to focus on creating high-quality content first and foremost. This particular task can be done best by a book marketing company.
What are some workable promotion options?
There are many book marketing options available for authors. It all depends on the budget you have for your book launch and its marketing online and offline. Let’s go through the following options:
With traditional publishing, you receive an advance when your book is signed. Then, once the book earns back that advance, you will receive royalties (usually 10% of net sales), and those royalties may or may not be retroactive. With larger traditional publishers and established authors, you may get a bigger advance and higher royalties. You also have to wait for approval on the entire creative process, from editorial revisions to marketing initiatives.
If you're looking for the best-paid promotion options for your book, Bookbub is probably it.
Here's why: Bookbub has a dedicated following of over 10 million members. A good majority of them have signed up to receive daily emails about books that are currently on sale or offered for free.
In exchange for a premium price, Bookbub thoroughly vets each book before it is featured in a daily email blast. This means that readers are confident they will be getting quality content from their favourite authors and publishers.
Bookbub also offers marketing services for authors, including banner ads and social media blasts. These can be purchased in conjunction with daily email promotions.
2. Facebook Ads
If you want to advertise on Facebook, but you think it’s too expensive and complicated, you’re wrong! Facebook Ads are an easy and economical way to get your book in front of the right eyes.
With Facebook Ads, you can target ads to the people who are most likely to be interested in your book. Facebook Ad’s finely tuned targeting system can help you get your book in front of new readers at an affordable price.
For example, if you write mystery novels set in San Francisco, then Facebook Ads will make sure that your ads will only be shown to people who live in San Francisco or have lived there in the past.
This means that no one else will see your ads, so you don’t have to worry about wasting money on advertising to people who won’t buy your book.
3. Amazon PPC Ads
Amazon’s KDP Ads are the best way to get your book in front of book buyers on Amazon. It is more expensive than Facebook at around $0.70 per click. But the ads are where you want them–right in front of the book buyer’s eyes on the Amazon Kindle Store.
How to start?
If you are an emerging author, you will definitely need the help of paid marketing for your book’s promotion and hype. The best approach would be to hire a leading book marketing company for your recently launched or an existing book’s promotion.
Share your thoughts and queries with us in the comments!